Services
Public Relations
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The groundwork everything builds on: a media list of the journalists who actually cover your sector, key messaging so every piece of coverage tells the same story, a competitor and past-coverage audit, and a PR strategy tied to your goals.
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Always-on PR for brands that want momentum, not one-offs: a rolling pitching calendar, press releases, individually tailored pitching, coordination of coverage and interviews, founder visibility, a monthly strategy call and day-to-day access for press queries.
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For the moments that matter: a launch timeline and press plan, press releases, targeted pitching so the right journalists hear first, review and sample coordination, and interview scheduling so launch week runs smoothly.
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Because the person behind the brand is often the story: profile-building as a founder or spokesperson, expert commentary opportunities, a founder story document for journalists, and award, panel and podcast sourcing.
Content Strategy & Creation
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The plan behind what your brand says: what to post, where and when, mapped to your goals — so nothing goes out just to fill space.
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A rolling calendar so your channels always have something worth showing up for, planned in advance rather than scrambled together.
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Posts and captions written in a consistent brand voice, so every channel sounds like you and pulls in the same direction.
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With my background in photography, branded imagery and product shots that make your content look the part — and give journalists the professional visuals they need, too.
Email Marketing
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A plan for what you send, who to, and when — so email works with your PR and content rather than sitting on its own.
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Regular, on-brand emails that keep your audience warm, engaged and coming back — written in your voice, not templated.
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Welcome sequences, launch emails and more, set up to run in the background and do the work while you don't have to.
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Growing your subscriber list and sending the right message to the right people, so your emails actually land.