A freelance PR executive helps brands earn press coverage and build their reputation through the media, rather than paying for ads. In practice that means finding the story behind your brand, building relationships with the right journalists, and getting you featured where your customers actually read. I work with brands directly and alongside PR agencies who need extra support.

I offer three things that work together: PR, content strategy and email marketing. PR gets you noticed, content keeps you visible, and email turns that audience into a loyal one. You can book them separately or as one joined-up approach

Marketing is what you say about your own brand. PR is what other people, journalists and trusted publications, say about you. PR earns third-party credibility that advertising cannot buy, which is why coverage in a respected title carries so much weight.

It depends on the scope and whether you want ongoing support or a one-off project. I work on both monthly retainers and project rates, with every plan built around what your brand actually needs. The best way to get an accurate figure is a quick call so I can understand your goals first.

Both. A retainer suits brands that want steady, ongoing press activity and a consistent point of contact. Project work suits specific moments like a product launch or a seasonal push. I will always recommend whichever fits your goals, not whichever is bigger.

No, coverage is earned, not bought, and l cannot promise a specific journalist will run a story. What I can promise is the right strategy, the right targets, and pitches that give journalists a real reason to say yes.

It varies. Some pitches land within weeks, others build over months as relationships develop and the right moment arrives. PR works best as a long-term investment (generally 3+ months) in your reputation, so brands that commit to it consistently see the strongest results.

I work with ambitious consumer and B2C brands who want to be noticed, across sectors including tech, music, lifestyle and wellness. Whether you are a founder building your profile or an established brand going after your first national feature, the approach is the same: find your story and get it in front of the right people.

Yes. A lot of my work is with founder-led and growing brands who are ready to build their profile but do not have an in-house press team. I can be that press team, at a scale that suits where you are now.

Yes. Alongside my direct clients, I provide freelance support to PR & marketing agencies who need an extra pair of hands, from pitching and press releases to coverage tracking. If you run an agency and need reliable freelance help, get in touch.

You work directly with me, the person actually doing the work, not a rotating account team. That means direct attention, quick turnarounds, and someone who genuinely knows your brand, usually at a more accessible rate than a full agency retainer.